Masculism

Masculism or masculinism may variously refer to advocacy of the rights or needs of men and boys; and the adherence to or promotion of attributes (opinions, values, attitudes, habits) regarded as typical of men and boys.

Empath: The Luckiest Smurf stories
In the EMPATH: The Luckiest Smurf story series, Hefty is considered a masculinist who is very much in favor of maintaining the "right" of male Smurfs to have a dominant role in Smurf society, much to the chagrin of Smurfette and other male Smurfs who prefer to have a more egalitarian type of Smurf society where males and females are treated as equals.